Strategic Marketing Leadership
for Shropshire Service Businesses.

Many business owners reach a plateau where "doing more" no longer works. You have a solid service, a website, and a social presence, but you lack the data to know what is actually driving your profit.

I founded EHR Advisory to offer senior level Marketing and Growth advice to small businesses.

Based in Shropshire, I am a CIM Chartered Marketer with over 12 years of experience leading marketing for businesses with turnovers up to £14m. I don’t offer "hacks" or fluffy creative ideas; I provide the high-level strategic oversight usually reserved for much larger companies, tailored specifically for the needs of growing service businesses.

My Approach: Clarity Before Scale

Marketing doesn’t operate alone. If your pricing, tracking, messaging and delivery are misaligned, even well-funded campaigns underperform.

I focus on three foundations for sustainable service-business growth:

1. Data Integrity: Moving you from guesswork to a clear, reliable view of where your enquiries originate, what’s converting and generating revenue.

2. Commercial Logic: Ensuring your marketing costs are always lower than your Customer Lifetime Value (CLTV). Growth only works when it makes financial sense.

3. Operational Readiness: Before increasing flow, I ensure capacity is aligned, processes are clear and service delivery protects reputation. Growth should feel controlled, not chaotic.

Why trust me with your business?

My career has centred on identifying hidden revenue opportunities and fixing inefficient marketing systems.

Before launching EHR Advisory to support Shropshire service businesses, I:

• Scaled Audiences: Delivered a 2,400% increase in marketing-qualified leads.

• Optimised Spend: Managed annual marketing budgets exceeding £250k+, ensuring every pound was an investment, not an expense.

• Award-Winning Execution: Developed a campaign that won the Marketing Initiative of the Year at the Electrical Industry Awards.

• Redesigned Revenue Models: Redesigned service packages and pricing structures, increasing average customer value across 11,000 customers.

  These outcomes weren’t driven by “big ideas”. They were driven by structure, data and commercial clarity.

Strategic Thinking Communicated Clearly

My background combines strategy and communications; I understand how to position a business and how to ensure the underlying numbers support it.

You won’t get jargon

You won’t get inflated promises

You’ll get clear thinking, structured actions and measurable outcomes.