Strategic marketing leadership for owner-led service businesses

I’m Heather Rees, founder of EHR Advisory.

I work with service-based businesses who want marketing to drive better enquiries, clearer decisions, and sustainable growth — not just visibility.

I’m not a typical freelancer, and I don’t offer social media posting as a service. Instead, I bring Head-of-Marketing-level thinking into businesses that need clarity, structure and direction, without the cost of a full-time hire.

How my approach is different

Most marketing problems aren’t channel problems — they’re commercial ones.

Before recommending ads, websites or campaigns, I look at:

• where revenue actually comes from

• which customers are most valuable

• where enquiries drop off

• how pricing, capacity and service design affect growth

Only then do we optimise marketing activity.

This means fewer wasted tactics and marketing that genuinely supports how the business operates.

I help with

• improving website conversion and booking journeys

• optimising paid media with commercial intent

• strengthening local visibility and trust

• turning data into clear, usable insight

• coaching owners through marketing and growth decisions

My role often sits between marketing, sales and operations — because that’s where growth really happens.

Experience you can rely on

I have over 13 years of marketing experience, including leading marketing for a £14m professional services firm, managing six-figure budgets, and delivering data-led growth strategies across B2B and consumer environments.

I’m a CIM Chartered Marketer with a background in journalism, which means I combine strategic thinking with clear, persuasive communication.

Who I work best with

EHR Advisory is a good fit for owner-managed businesses that value insight over activity and want a trusted, senior partner — not just delivery support.