Strategic Marketing Support For Service Businesses

Turn your marketing into real, measurable growth.

I help you:

  • Assess marketing performance using real evidence,

  • Understand your customers and key opportunities,

  • Improve results and scale your business sustainably.

Stop guessing
Start growing

Research by Marketing Week shows that over 50% of SMEs have no documented marketing plan, leading to an average of 40% wasted spend on "busywork" that never converts. I help you strip back the noise and focus only on the actions that drive enquiries and bookings.

Testimonials

“Heather operates with a strong corporate mindset and a disciplined way of working. She brings structure to marketing through modern project management, clear reporting, and focused team leadership.

She approaches marketing as a demand-creation function driven by brand, positioning, and inbound strategy — not short-term advertising.”

- Operations Director

“Heather consistently goes beyond the brief to understand customers deeply and ensure every stakeholder is aligned. She builds strong relationships and creates the clarity needed for marketing to perform effectively.”

- Associate Director

Marketing shouldn’t feel like a shot in the dark.

The Problem

Many businesses are posting on social media and have a website, but face these issues:

The Tracking Gap: You have a website and social media, but no real data to show what’s working. You’re essentially flying blind.

The Profitability Puzzle: You don’t know which customer types are actually your most profitable, making it impossible to decide where to focus your limited energy.

The Time Crunch: You’re already at capacity. The last thing you need is a "to-do" list of more marketing tasks that might not even pay off.

The Reality:

You don't need "more" marketing; you need a logical system. Without tracking and a clear strategy, your effort becomes a series of random acts that drain your time without growing your bank account.

The Solution

I bring order by bridging the "strategy gap".

1. Install the "Eyes": We set up transparent tracking. No more guessing, you’ll see exactly where your enquiries come from and which marketing efforts are worth your time.

2. Define the "Best" Customer: We identify your most profitable customer types, and focus your marketing only on the work that grows your bank account, not your workload.

3. Plug the Leaks: We refine your website and enquiry process to ensure that when the right person finds you, they actually book you.

The Result:

You move from random acts of marketing to a predictable system. You get your time back, your marketing spend becomes an investment rather than an expense, and you finally have the data to make confident decisions.

How we work together

Services designed for return on investment, not just activity.

I provide three clear ways to work together, ranging from one-off fixes to technical builds to a complete strategic partnership.

Some of the options available:

Website Conversion Fix

Best for:
Businesses that are getting website visits but not enough enquiries. I improve the parts of your website that directly affect whether people get in touch.

This is not a rebuild or redesign, it’s about making your existing site work harder.

New Customer Lead Setup

Best for:
Businesses that want more customers to find them and get in touch. I set up a new way for people to discover your business and enquire.

This could be: Facebook or Instagram ads / Google search ads / A local enquiry funnel.

Monthly Retainers

Marketing works best when it is consistent.
My retainers allow you to outsource the daily management of your ads, website updates, and local search visibility.

You get a dedicated marketing partner in your business every month for a predictable flat fee.

Why work with me?

I am a CIM Chartered Marketer with years of experience managing marketing for multi-million-pound businesses.

I specialise in turning disconnected marketing activities into a logical, data-led growth engine.

Commercial Depth: I’ve managed £250k+ budgets and led marketing for multi-million-pound turnover firms. I understand that marketing must serve your bottom line, not just your ego.

Evidence-Led: I don't guess. I focus on Customer Lifetime Value (CLTV) and Acquisition Costs (CAC) to ensure your marketing is an investment, not an expense.

A "Fixer" Track Record: From winning Marketing Initiative of the Year to growing audiences, I have a career history of fixing "leaky buckets" and identifying hidden revenue.

I translate complex data into a plain-English, giving you the clarity to make confident decisions and the time to focus on your business.

Key Credentials:

Status: CIM Chartered Marketer (since 2021).

Experience: Professional Services, B2B, B2C, E-commerce, and high-growth SMEs.

Specialism: Revenue attribution, customer segmentation, and conversion-ready infrastructure.

Contact Me

Interested in working together?

I can’t wait to hear from you!