Bringing Structure and Strategic Direction to a National Manufacturing Business

Client: UK Manufacturer

The Challenge

The marketing function needed stronger leadership, clearer processes and improved alignment with wider commercial objectives.

The business required someone capable of bringing strategic direction while supporting the existing marketing team.

My Approach

Working closely with senior leadership, I helped introduce greater structure across marketing planning, reporting and delivery.

My responsibilities included:

• Lead and manage the marketing team, setting direction, performance standards, and development plans.

• Build the framework for strategic, multi-channel marketing campaigns to drive growth and engagement.

• Oversee brand positioning and alignment with long-term business objectives.

• Manage and improve data insights, reporting, and marketing attribution.

• Ensure effective CRM segmentation and customer engagement strategies were in place.

The Outcome

The business benefited from clearer priorities, improved reporting and stronger collaboration across departments.

At the end of the project, the Operations Director commented:

“Heather operates with a strong corporate mindset and a disciplined way of working. She brings structure to marketing through modern project management, clear reporting and focused team leadership.”

Key Takeaway

Good marketing leadership isn’t about creating more activity—it’s about helping an organisation make better decisions.